IMEX 2012: The No. 10 meeting

HELDEN was there at the 10th IMEX meeting in Frankfurt, Germany.

Setting a new record of attendance, the quintessential tradeshow pooled thousands of DMC and MICE providers and facilitated more than 64,000 appointments.

Sharing our concerns about the future of the MICE market, we pondered on growth and sustainability. We exchanged views on best practices and the distinguishing assets of Mediterranean destinations.